They have the option to pay for “power boosts” to increase their odds.Ī paid version on the iPhone allows players to knock out gems without a time limit. In the free version, players can challenge others to score as many points as possible in one minute. Up until now, players had to pay for Bejeweled in order to play it, but PopCap has recently launched free versions on Facebook and the iPhone. To do so, the company’s strategy is to make it free.ĪllThingsD visited PopCap’s Seattle office this week, and caught up with Giordano Bruno Contestabile, franchise business director for Bejeweled, to see how the game is evolving after more than a decade.Įarlier this year, PopCap was acquired by Electronic Arts for up to $1 billion, thanks to Bejeweled and other hit games, including Plants vs. ![]() ![]() PopCap has big goals for Bejeweled, an 11-year-old puzzle game that challenges players to line up three or more matching jewels in order to clear them from the board.įor players, the goal is to clear as many gems as possible, but going forward, PopCap’s goal is to get as many people as possible to play the game.
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